First we will go through CTR what is CTR and then we will focus on How to increase CTR of your website.
WHAT IS CTR:
For your AdWords campaigns, average CTR (or average click-through rate) is the ratio of ad clicks to perception. Whereas simple CTR tests the click rate on each ad. The average CTR calculates the sum of clicks vs. impressions in the campaign, or each keyword individually.
PURPOSE OF CTR:
Average CTR doesn’t always indicate success, either in your campaign or for a particular keyword. It is one indicator that you can point to the progress of your campaign when combined with other KPIs (key performance indicators). High average CTRs with low conversions, however, may potentially mean you’re wasting spend by attracting people less likely to convert. This could be caused by over-broad targeting, irrelevant ad copying, or a combination of both.
Future ad output can also be influenced by average CTRs because Google uses your historical data to measure their Predicted CTR, how likely they think your ads will get clicks for similar keywords when displayed. Better targeted keywords and negative keyword exploration will help you increase your CTRs and thus minimize waste and increase your quality scores.
A High Content Quality:
The content quality matters a lot when you’re trying to extend your blog’s click-through rate or you want to increase CTR of your website, make sure it gets more traffic whatever you are doing.
To do this, you want to always concentrate on making your blog attractive and useful. a powerful piece of content that lets its readers get even more searches. So, something to write down and post that may easily involve people.
Improving CTR includes daily updates, as well. Consequently, only publish quality content and use keywords with a high search volume. this may help rank your blog in top program results. A blog whose readability is outstanding could be a strong piece of content. It’s one of the foremost powerful ways to spice up CTR.
Optimize the low CTR pages:
Discover first your average CTRs, so you get a simple idea of which pages have the lowest and highest CTR. You’ll want to get all of your pages configured, but you need to set a benchmark before you start working on your CTR. Ultimately, you have to start some particular location, so the best pages to do first are the ones with the lowest levels of click-throughs. They will be easier to develop as they need to have some obvious defects that would be easy to correct if their CTRs are abnormally small.
Improve Overlay of your Blog:
Yet one more thing which will facilitate your boost your blog’s click-through rate is how you show it to your audience. Your blog layout plays a critical role in increasing CTR of website and compelling people to come back to your blog, click on that, and browse it from head to toe. Additionally, another important part of it all is how you set the ads on your blog. Once you place the ads on the homepage directly above the post content it makes lots of difference within the success rate.
Google’s AdSense Optimizer is the tool you’ll use if you wish to understand the most effective place to place the ads.
Make Attractive meta description:
Like your title tag, ensure your meta description contains keywords. To convince the user that the response they’re searching for is on your web. Holding them below 160 characters or details in your search result is also curtailed. To form meta descriptions more clickable, ensure they acceptable page, and title tag information. On-page SEO should be done very properly. Best practices are:
- Ensure it’s relevant and eye-catchy
- Create something very special to gain attention
- Include power words
- Include an action call
Track Your Audience:
If you would like to increase the CTR of the website, always consider your audience first. Bring their heads inside, give some thought to how they’d identify the merchandise or service they’re searching for. Know your vocabulary, and use your language. Discard things which will seem important to you but really aren’t important to them.
It requires a deep understanding of your business, complicated crunching, and analysis of numbers, but most significantly, it means lecture your customers. Any contact that you just have along with your clients is a chance to explore more about them. Don’t go unaware of this critical knowledge! Get to follow what really appears like your ideal customer profile, and ensure you exploit it at any opportunity.
Try to use Google Web Master tool to find out the behavior of your website.