Top recommended tips for on-page optimization.
Every website owner wants his/her website ranks top in google so that can reach more audience. Even though Google is changing its web ranking algorithms so frequently that you never know what is going to happen next. There are some best and effective practices the developers and SEO specialists follow to rank their websites or blogs. These practices are not that much hard and difficult to learn there are some easy and effective things that are capable of ranking your website top on google. Google is one of the biggest search engines so if you are raking on google this means you will have tons of traffic on your website. Your website ranking is much important if you want to make sales for your e-commerce business or you want your blog to reach more audience.
1. Site Speed
Website or blog Speed is very important for a website to rank because Google has made it an actual ranking factor and one of the important parts for on-page optimization. Similarly, Google has taken several actions to improve the loading speed of websites by providing a set of tools for developers and webmasters to improve their website or blog speed. One of these tools is Page Speed Insights
You can access PageSpeed Insights by visiting https://developers.google.com/speed/pagespeed/insights/.
2. Necessary Tag Fundamentals
Although the effect of the title tag or meta description has changed significantly over the past some years but it’s still a good practice to pay attention to them. However they don’t play a much key role in on-page optimization of a website for SEO even though they are important.
Title tags define the title of your web page blog or document of your website how they are going to appear on search engines. Title tags are mostly used to present snippets of your web pages. When you’re composing your title tag, it should be short, crisp, clear, precise, and descriptive. NOTE: Do not duplicate content from the page content or from other sources.
For one page optimization the title tag, an HTML tag that exists in the head section of each web page. The title tag provides an initial cue that what the page is about. To improve and create a great impact on your blog or website you should keep in mind tittle is the key it should be relevant and crisp that user can’t resist opening that. Good tittle will help you a lot to increase CTR of your website .
Tittle is featured prominently in the search engine results (typically used as the clickable link) in the browser window.
The title tag them self has little impact on organic rankings, this why it’s sometimes they are ignores.
Most of the SEO Gurus said, missing, duplicate, and poorly written title tags can all negatively impact your SEO results, so make sure you’re optimizing for this element. This is one of the major factors for your on-page optimization.
The meta description is what search engines use to calculate according to what topic you are writing and what would be the exact audience that they should send to that page. So for on-page optimization for your content, make meta descriptions clear and concise – not more than 150 to 160 characters. Long meta descriptions are ignored by browsers there is some certain limit of text that can be displayed in meta descriptions rest of the text is ignored. So pay a lot of attention while writing your meta description to engage more audience.
The image below shows how a meta description usually appears in the organic search listings
Optimizing meta description correctly can help improve:
- Click-through rate (CTR).
- Understanding of the quality of the result.
- Knowledge of what your website offers all change.
3. Creating Best Content For Traffic
A problem that we are asked a lot of time and that can be confusing for many people is understanding “What is the difference between a Heading 1 and Page Title?” In terms of HTML, a Title has its special tag that is expressed as <title> and the hading has its own tag. H1 Tag is expressed as <h1>. Both serve as titles to explain what your webpage is about.
The major difference between both two the page title tag and the H1 tag is where they appear. The page title tag is applied to the purpose of the search engines. They appear on the search result and act as the hyperlink that people click on to view your page. Page Title also appears in the title bar at the top of the web browser when you are viewing the content. The tags of the title are NOT present on the actual webpage.
These tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text (e.g., paragraph text).
They aren’t as critically essential for your site rankings as they practiced to be, but these tags still serve an important function – for your users and your SEO.
They can indirectly impact your rankings by:
- Making your content easier and more fun for visitors to read.
- Providing keyword-rich context about your content for the search and boost up your on-page optimization
SEO writing means writing content with both search engines and users in mind.
There is a strategy behind writing solid SEO content to boost your on-page optimization – and it is more than just keyword research and fill in the blanks.
Simply creating the content without purpose won’t work. Keep this is your mind that you’re composing content for people – the reason why that content must be high-quality, strong, important, and relevant.
The content is your asset for on Page SEO of your website you must have high-quality content to drive more organic traffic.
Avoid keyword cannibalization. Most people make mistake while doing the on-page optimization they optimize the same keyword for multiple pages and that may cause serious consequences for their website to rank. While doing on-page optimization you should keep in mind, you won’t do any keyword cannibalization optimizing multiple pages for the same keyword.
4. Image Optimization
Image optimization is about reducing the size of your images to lowest without losing image quality. So that your page load times remain low. This is also concern about image SEO. That is, getting your stock images and florid images to rank higher on Google and other image search engines.
Adding images to your webpage or blog is a good way to make your webpages more attractive. But not all images are generated equal size. Some images have a larger size and they can slow down your website.
Optimising images properly will help you to do proper SEO. In longer run they are proved very effective and helpful for proper SEO of webpages and blogs/
During on-page optimization, you should keep in mind that all the images uploaded to your websites have some alt text and are properly optimized.
You should keep in mind the image size should not be very large to cause low web page open time.
The image size should be less than 100kb.
Image optimization has many advantages, such as:
- Additional ranking opportunities (show up on Google Image Search).
- Better user experience
- Faster page load times(Web Hosting Effects Page Load Time)
During on-page optimization, images shouldn’t be left and ignored. You have to make sure to include images that promote your content and use detailed, clear, accurate titles, and alt text for images.
5. Mobile-Friendly (Responsive)
A mobile-friendly website is basically when your normal website shortens down to be small enough to present on a mobile device. It seems like a little version of your website. There’s a lot of zooming, filching, and scrolling operating on, but the site displays and functions.
The most important factor for on-page optimization is creating and optimizing your content firstly content should be more mobile-friendly this means your website opens fast in mobile phones so there is not a big wait to load things up. Mobile-friendly websites are much important for users because most of the traffic is form mobile-based they are accessing your websites from mobile phones. So while creating and developing your website and content this should be kept in mind that it is properly optimized and much responsive in mobile phones.
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